How to grow a private practice you believe in Ginny Lezotte, Au.D., CCC-A, practice owner of Grosse Pointe Audiology, decided to go into the hearing care industry after witnessing a touching, personal situation she saw when following an audiologist during Lezotte’s undergrad. A son-in-law had earlier shared with the audiologist that his father-in-law was a […]
eSolutions & Managed Care By Nicole Klutz, Au.D. In our previous blog, we discussed what the new normal looks like as hearing care providers (HCPs) and patients start to enter the rebound phase of the COVID-19 pandemic. We spent time reviewing what the new hearing healthcare patient looks like from a digital perspective and ecosystem, […]
Ecommerce: Not just for you, not just for your patients! The term “ecommerce” has gained traction and speed as we have been catapulted into the digital era of patient care and business services due to the recent COVID-19 pandemic. Over the past few months, many hearing care providers (HCP) have been grappling with figuring out […]
Creating a disruption-resistant practice By Kim Cavitt, Au.D., Audiology Resources, Inc. COVID-19 created a great deal of uncertainty in hearing healthcare. It illustrated, in a glaring way, how entrenched in 20th century delivery and pricing models our practices had become and how limiting those models are in a contactless or contact-reduced clinical or retail situation. […]
Find simple solutions to market your reopening By Alicia Ross, Senior Manager, Account Marketing Reopening your practice comes with unique challenges. Marketing doesn’t need to be a challenge, though. Phonak Precision Marketing Solutions continues to generate predictable and profitable results. While taking care of your current patients is a priority, marketing to your community to generate […]
Differentiating your practice: Taking it to the next level during COVID-19 By Deanna Serrano, Senior Practice Services Manager It is safe to say we have been bombarded with an infinite amount of information about COVID-19. This situation has forever changed how we conduct business and manage our own personal lives. Suffice it to say, things […]
Invest in your wealth of knowledge “Ironically, I actually fell into the hearing care industry,” said Kimberly (Peezie) Allred, Au.D., CCC-A, FAAA, Practice Owner of ACI Hearing & Balance Center, Inc. “I originally started in computer science, and wasn’t happy with that choice at the time.” Allred explained that she ended up with a class […]
The COVID-19 pandemic & hearing healthcare By Nicole Klutz, Au.D. By now perhaps the initial shock of the COVID-19 pandemic — and what it means for the U.S. consumer — has lessen. However, as the U.S. started to feel the full strength of the pandemic, many consumers focused on stock piling grocery and health items […]
4 tips for heading back to business Hearing care providers are anxious to not only get back to their practices but to also make sure their patients and staff feel safe and well cared for. Whether you’re in the planning phases or you’re ready to head back to business, we’re here to help. Four of […]
Make a Positive Impact on Your Patients “Having the opportunity to help people hear and present them with the best technology available on the market is very important to me and incredibly rewarding,” said Amber Bass, Au.D., CCC-A, FAAA, from Austin Ear, Nose & Throat Clinic. Bass knew from a very early age that caring […]