Stay connected while social distancing At Phonak, we envision a world where everyone enjoys the delight of hearing and lives a life without limitation. Due to COVID-19, there is a little more limitation in all of our everyday lives than we would hope. We want to continue to partner with you in any way that […]
It’s time to invest in digital marketing Marketing is dynamic and constantly changing — that includes trends, tactics and technology. According to Google, over 51% of smartphone users have discovered a new company or product while conducting a search on their smartphone. What does your digital presence look like? Is your practice visible on digital? […]
3 marketing tips using new Phonak Marvel additions By Alicia Ross, Phonak Sr. Manager, Marketing Communications As partners in success, we’re dedicated to helping our Inner Circle members stand out in their communities and to reach a broader patient base. And with the latest Phonak Marvel™ additions, our exclusive members will be the first to […]
4 Steps to Develop a 20/20 Plan for the New Year By Rob Reid, Phonak Sr. Director, Practice Services In a nutshell, 20/20 vision is a term to express normal visual acuity (the clarity or sharpness of vision). But, what does having 20/20 vision mean for your practice, especially since the new year — and […]
Building a Long-lasting Practice “The hearing care industry is a very unique part of the health care space,” said Richard Kaner, M.A., FAAA, Owner and Founder of Brooklyn Audiology Associates. “What I find challenging then is what I still find challenging now: Hearing loss is the largest untreated chronic condition of adults in the U.S. […]
2020 Inner Circle Advisory Board Announced We are excited to welcome our new members to the 2020 Inner Circle Advisory Board. These key members will be crucial with helping in the development and piloting of Inner Circle programs and services. The 2020 Inner Circle Advisory Board Members are: Sheila Pack from HCENTI Jerd Clayton from […]
Educate Your Community About Hearing Health Candice Tackett, Au.D., Phonak Technology Expert, continues to see awesome results for hearing care providers who embrace hearing seminars and add them to their marketing strategy. “It’s an amazing opportunity to educate the community about hearing health,” she said. When we teach about hearing and how hearing aids work […]
Hearing Seminars: So Much More Than a Free Lunch By Alicia Ross, Phonak Sr. Manager, Marketing Communications I recently attended an educational hearing seminar, and what I witnessed was far more than people attending for some free food. Here’s how it went: Get to know and educate your audience. There were 29 guests seated in […]
Provide Exceptional Service in Your Community Jerrid Bruyer, Owner and President of Stanford Hearing Aids, Sioux Falls, South Dakota, was introduced into the hearing care industry by a friend, who recommended to Bruyer that he should work for a hearing care company. “Basically, I ended up jumping into the company right after college,” he said. […]
Make Every Patient Moment a ‘Wow’ While his background is in the financial services industry, Ronnie L. Boling, Practice Manager at Brentwood Hearing Center in Nashville, TN, said it was amazing how easy the shift was to move into the hearing care industry was. When the founder of Brentwood Hearing Center was ready to sell, […]