4 Steps to Develop a 20/20 Plan for the New Year
By Rob Reid, Phonak Sr. Director, Practice Services
In a nutshell, 20/20 vision is a term to express normal visual acuity (the clarity or sharpness of vision). But, what does having 20/20 vision mean for your practice, especially since the new year — and new decade — is almost here?
An important step is to have a clear vision — or plan — of what your practice’s priorities are, and what you want to accomplish in 2020. You know the old saying: People don’t plan to fail; they fail to plan. Luckily, partnering with Phonak means that you do not have to go this alone. We’re here for you every step of the way.
Here are 4 steps to help start your planning:
Enroll in the Inner Circle℠ Program
Committing to a partnership level is a quick way to develop a monthly sales plan for your practice. Your Phonak representative will then be able to work with you to achieve — and exceed — your goal. Make sure to enroll in the program by Dec. 31.
Develop a consistent marketing plan
A consistent, well-rounded marketing plan — one that features both traditional and digital campaigns — helps you to promote your services in your business that meet the needs of your patients and community. It’s a valuable step because it can greatly contribute to your practice’s success. Your Phonak Account Marketing Associate is ready to help you develop your plan for 2020. Reach out to them today.
Utilize Practice Services
Practice Services go together with your sales and marketing plan. Insights from a decade of benchmarking analyses enables us to identify areas of business that make the greatest impact on a practice. Your Phonak Account Marketing Associate can also help you select the correct Practice Service that will elevate your business.
Attend a Phonak event
Networking with your peers is a great way to gather real-world business insights that you can put into action immediately. Information on the next Phonak R!SE Symposium will be announced soon. Make sure you save the date!
Ready to have 20/20 vision for your practice in 2020? We’re here to help! Contact your Phonak representative today.
Rob brings over 15 years of progressive sales, marketing and clinic operations experience to Phonak. His experience includes leading practice growth programs for over 300 North American clinic locations for GN Hearing and Amplifon.