Outdoors, Indoors or Virtual… Are You Ready to Host a Community Hearing Seminar?
By: Raymond Smith, Account Marketing Specialist
As society continues to open up, now is the perfect time to consider the benefits of hosting an in-person event. A community outreach program can provide a high return on your investment. It’s a low-cost way to help build your brand, increase your visibility with prospects and reinforce loyalty with existing patients. People want to do business with people they know, like and trust – and community outreach helps you make these connections that can lead to future sales. And now that summertime is here, have some fun and host an outdoor event in your community – it may be just the thing to help you stand out in the crowd and appeal to folks who may not be ready yet for a large indoor gathering.
By hosting a hearing seminar, you can interact with members of your community, and showcase your practice as the hearing healthcare experts in your area. It gives you the opportunity to
present engaging content and to educate attendees on how their hearing works. You can talk about the latest advancements in hearing technology and the importance that hearing plays in living well. By educating your community about hearing loss, you can connect with them on a personal level and earn their trust with your expert knowledge.
While a seminar can encourage attendees to schedule a hearing test with you, it can also lead to future sales by helping grow your prospect list, boosting traffic to your practice and keeping your name top of mind in the community.
Phonak has the tools to help you host a seminar and grow your business – including how to market and publicize your event, content to share, and tactics to help engage the audience. And if you are not quite ready for an in-person event, we have tips to help you host a successful virtual event.
What are you waiting for? This is your opportunity to establish yourself as the leading hearing care professional in your neighborhood. Reach out to practiceservices@phonak.com to get started, or check out some helpful information here.
Raymond joined Sonova in 2018. He enjoys working with hearing care providers to help them meet their marketing goals and bring better hearing to their patients and communities.