Meeting the guidelines of the Americans with Disabilities Act (ADA) By Alicia Ross, Senior Manager, Account Marketing at Phonak The ADA rulings (Americans with Disabilities Act) in recent years have made website accessibility something that everyone should be paying attention to. With more and more lawsuits coming about every year because of the ADA, as […]
7 tips to help you plan your holiday marketing Holidays connect us to the moments we experience with family and friends and the memories that are created. It brings joy to our lives, whether it’s in-person or virtually. We need to inspire your prospective patients to take action now, so they don’t miss another story […]
Find simple solutions to market your reopening By Alicia Ross, Senior Manager, Account Marketing Reopening your practice comes with unique challenges. Marketing doesn’t need to be a challenge, though. Phonak Precision Marketing Solutions continues to generate predictable and profitable results. While taking care of your current patients is a priority, marketing to your community to generate […]
3 marketing tips using new Phonak Marvel additions By Alicia Ross, Phonak Sr. Manager, Marketing Communications As partners in success, we’re dedicated to helping our Inner Circle members stand out in their communities and to reach a broader patient base. And with the latest Phonak Marvel™ additions, our exclusive members will be the first to […]
Hearing Seminars: So Much More Than a Free Lunch By Alicia Ross, Phonak Sr. Manager, Marketing Communications I recently attended an educational hearing seminar, and what I witnessed was far more than people attending for some free food. Here’s how it went: Get to know and educate your audience. There were 29 guests seated in […]
Give Patients the Best Office Experience By Alicia Ross, Phonak Sr. Manager, Marketing Communications Today’s healthcare is consumer-driven. It is extremely important for health care providers to stand out in a crowded marketplace and create the best patient experience possible. While consumers research online prior to selecting a provider, the first and subsequent office visits […]
Creating Better Marketing Outcomes By Alicia Ross, Phonak Sr. Manager, Marketing Communications You have a plan to grow your practice. It’s now time to develop and invest in marketing so that plan begins to flower. During Phonak R!SE 2019 Symposium, I shared with attendees how to create better marketing outcomes using the below insights. Know […]
Set Your Summer Marketing in Motion By Alicia Ross, Sr. Manager, Marketing Communications Summertime and the living is easy. There are 92 days to enjoy family gatherings, BBQs, sports events, concerts, food festivals and fun on the beach — each are high on our list to enjoy this season. I can’t wait to get outside […]