Looking to Increase Your Visibility in the Community?

Looking to Increase Your Visibility in the Community?   Health & Wellness Seminars are becoming increasingly more common as the healthcare industry changes. Topics like mental health, managing stress, understanding dementia, and navigating hearing loss…are just a few of the seminar topics I’ve seen in my community this year.  Our team has worked with many hearing […]

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Spring is in the air!

Spring is in the air! If you’ve talked with me over the last month…you know how much I LOVE community seminars in the SPRING! Maybe it’s because I live in Minnesota and it’s been cold, dark, and snowy for what feels like forever. But when the sun starts shining, the birds start singing, and it’s […]

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How much should I invest in marketing?

How much should I invest in marketing? The last few years have been crazy for hearing care practices. Between the pandemic, big industry changes and shifts, economic change – and currently – super weird weather across the country. Things have been a little…unpredictable. So, it’s no surprise that practices are frequently asking: How much should […]

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Lead Nurturing 101

Lead Nurturing 101 Cassie Marini, Account Marketing Specialist   Ahh, the sweet, fickle world of consumer marketing! Lead generation is a topic I talk about on a daily basis. Did you know lead generation is one of the biggest challenges faced by businesses today? It doesn’t matter your business size, your location or your product […]

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Concept of business growth, profit, development and success. Hand planting seedling growing step in garden with sunshine

The proper care and feeding of leads

The proper care and feeding of leads By: Cassie Marini, Account Marketing Specialist, Phonak Did you know that there’s a difference between a prospect and a lead? The words are sometimes used interchangeably, but they are actually very different. A lead is a consumer that still needs or wants more information – these are people […]

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Improve your call experience for your patients

Increasing Marketing ROI with a better caller experience

Increasing Marketing ROI with a better caller experience By: Cassie Marini, Account Marketing Specialist at Phonak US Earlier this year, we launched our E.D.G.E. Front Office Training Program and we’ve been thrilled by the feedback we’ve been receiving. The E.D.G.E. Front Office Training Program was designed to help hearing healthcare providers and office staff learn […]

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