Spring is in the air! If you’ve talked with me over the last month…you know how much I LOVE community seminars in the SPRING! Maybe it’s because I live in Minnesota and it’s been cold, dark, and snowy for what feels like forever. But when the sun starts shining, the birds start singing, and it’s […]
How much should I invest in marketing? The last few years have been crazy for hearing care practices. Between the pandemic, big industry changes and shifts, economic change – and currently – super weird weather across the country. Things have been a little…unpredictable. So, it’s no surprise that practices are frequently asking: How much should […]
Lead Nurturing 101 Cassie Marini, Account Marketing Specialist Ahh, the sweet, fickle world of consumer marketing! Lead generation is a topic I talk about on a daily basis. Did you know lead generation is one of the biggest challenges faced by businesses today? It doesn’t matter your business size, your location or your product […]
The proper care and feeding of leads By: Cassie Marini, Account Marketing Specialist, Phonak Did you know that there’s a difference between a prospect and a lead? The words are sometimes used interchangeably, but they are actually very different. A lead is a consumer that still needs or wants more information – these are people […]
How to convert more digital leads into patients By: Cassie Marini, Account Marketing Specialist, at Phonak You’ve made the leap into digital lead generation activities – your Google Ad and Facebook campaigns are live and leads are starting to roll in! #DigitalMarketingWin #LeadGen We know that digital marketing is the best, most cost-effective way to […]
Increasing Marketing ROI with a better caller experience By: Cassie Marini, Account Marketing Specialist at Phonak US Earlier this year, we launched our E.D.G.E. Front Office Training Program and we’ve been thrilled by the feedback we’ve been receiving. The E.D.G.E. Front Office Training Program was designed to help hearing healthcare providers and office staff learn […]