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The proper care and feeding of leads

The proper care and feeding of leads By: Cassie Marini, Account Marketing Specialist, Phonak Did you know that there’s a difference between a prospect and a lead? The words are sometimes used interchangeably, but they are actually very different. A lead is a consumer that still needs or wants more information – these are people […]

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Improve your call experience for your patients

Increasing Marketing ROI with a better caller experience

Increasing Marketing ROI with a better caller experience By: Cassie Marini, Account Marketing Specialist at Phonak US Earlier this year, we launched our E.D.G.E. Front Office Training Program and we’ve been thrilled by the feedback we’ve been receiving. The E.D.G.E. Front Office Training Program was designed to help hearing healthcare providers and office staff learn […]

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