Building Your Online Reputation
By Melissa Auty, Phonak Customer Marketing Manager, Consumer Marketing
Do you read reviews before visiting a restaurant, making a big purchase or using a new service provider?
If you said yes, you are one of the 86% of consumers who read reviews for local businesses.1 The use of online reviews by consumers is growing, too, with 84% of people in a recent BrightLocal survey indicating that they trust online reviews as much as a personal recommendation. The need for online reputation management has never been more business-critical then it is today.
So, do you know what people are saying — or not saying — about your practice? Phonak is pleased to offer Reputation Management by CallSource, exclusively for our Inner Circle Gold and Platinum members.
All in One Place
The CallSource Review Platform is an easy-to-use platform that allows you to generate and respond to reviews on all major review sites. You no longer need to visit individual review sites to manage your online reputation, as CallSource aggregates all of your reviews into a single dashboard.
Don’t wait for patients to feel compelled to write reviews. Generating reviews from within the platform is simple. CallSource Reviews allows you to text and/or email patients to request reviews from inside the dashboard.
You can also receive email alerts notifying you of new reviews, so that you can respond quickly and efficiently from the dashboard. Positive reviews can easily be shared across several review sites and on your website.
Send a Response Quickly
Did you know that responding to reviews is just as important as getting reviews? It’s true! 78% of consumers believe a business cares more about them when they see management respond to reviews2. Plus, responding to reviews also helps your local SEO rankings.
CallSource Reviews offers a responding feature. Our real customer service specialists will tailor responses and post directly to the review site. If ever you receive an unflattering review, our specialists will work with you to craft the perfect response.
Inner Circle member Sherrie Pelkey, of Alamance Ear, Nose & Throat, LLP, said, “We have had great success using CallSource to help manage our online reputation. The dashboard is simple to navigate and our Patient Care Coordinator is able to easily invite our patients to submit reviews online or comment directly to the management. I highly recommend this service!”
To book Online Reputation Management, visit the Partner Success Dashboard.
Melissa has spent over 10 years in the hearing healthcare industry in product and customer marketing, developing and executing marketing strategies, and delivering practice management programs. Educated in business and digital marketing, she is passionate about working with hearing care providers to deliver a best-in-class patient experience.