The proper care and feeding of leads By: Cassie Marini, Account Marketing Specialist, Phonak Did you know that there’s a difference between a prospect and a lead? The words are sometimes used interchangeably, but they are actually very different. A lead is a consumer that still needs or wants more information – these are people […]
Community Outreach – A Gift of Hearing Program By: Raymond Smith, Account Marketing Specialist, at Phonak Although the calendar stills says summer, you know the end-of-year holidays will be here soon. As thoughts turn from swimming and popsicles toward thankfulness and the spirit of giving, now is the time to start planning how to show […]
Every call is important and is an opportunity to build a new patient relationship! By: Shana Chapman, Senior Practice Services Specialist, at Phonak When patients call your practice, you want them to feel confident about making an appointment and that they will receive the best care when they arrive. The front-office staff are typically the […]
Holiday Marketing Planning – Patient Appreciation/Open House Marketing Minute with Amy Are you the type of person who spends the doldrums of summer at the beach or local sporting events? Maybe you prefer a cozy cabin in the woods with an arsenal of books and trusty internet connection. No matter which camp you fall into, […]
Adding patient financing can improve business with Phonak Freedom By Rob Reid, Phonak Senior Director, Practice Services Promoting the availability of patient financing can reduce potential pain points for both the hearing care provider and the patient during the sales process. Consumers often pay monthly for certain products and services such as cable, internet and […]
Improving marketing lead quality with Phonak Hearing Screener By: Michael Blackburn, AuD – Senior eSolutions Manager at Phonak US Calling new leads from a marketing campaign can be fraught with uncertainty. Often the staff tasked with calling back leads have very little information about the person they are calling, making it difficult to have a […]
Increasing Marketing ROI with a better caller experience By: Cassie Marini, Account Marketing Specialist at Phonak US Earlier this year, we launched our E.D.G.E. Front Office Training Program and we’ve been thrilled by the feedback we’ve been receiving. The E.D.G.E. Front Office Training Program was designed to help hearing healthcare providers and office staff learn […]
New Phonak Inner Circle team members! The first half of this year has shown us that when we come together we can succeed. It has been filled with rapid change that required planning and quick action. We worked diligently with you as you have re-opened your practices to meet the demands for service, technology and […]
Insurance billing made easy! When it comes to improving practice efficiencies, there is a common pain point we hear about frequently; the time it takes to manage insurance claims. Insurance benefits and verifying those benefits for patients is crucial in the process of recommendations and supporting patient decisions. “Does my insurance plan cover hearing aids?” […]
New Inner Circle Service: Mylo We are excited to announce that Phonak Inner Circle is partnering with Mylo to provide you with a digital one-stop insurance shop that may save you both time and money. Mylo makes it easy for businesses and individuals to compare and purchase top-rated coverage. A growing practice like yours may […]