Showing Your Patients Appreciation By: Shana Chapman, Senior Practice Services Specialist, at Phonak We all have different ways of expressing “thank you” to those who matter the most in our lives. When it comes to your patients, this is no exception. These are the individuals who breathe life into your practice. They are the people […]
The importance of having a strong social media presence By: Amanda Davidson, Account Marketing Specialist, Phonak #ClinicalPractice #Technology Are you fully utilizing social media channels to communicate with patients and potential patients? If not, you may be losing potential patients to other providers that use social media to share information and connect with consumers. Take […]
Introducing Smart Scheduling Are you looking for more opportunities to fill your schedule? Is your schedule filled with service appointments and no room for hearing evaluations? Put Smart Scheduling to work for you! It will ensure your practice has an optimal number of revenue-generating appointments while increasing profitability and improving staff morale. By completing this […]
The proper care and feeding of leads By: Cassie Marini, Account Marketing Specialist, Phonak Did you know that there’s a difference between a prospect and a lead? The words are sometimes used interchangeably, but they are actually very different. A lead is a consumer that still needs or wants more information – these are people […]
Community Outreach – A Gift of Hearing Program By: Raymond Smith, Account Marketing Specialist, at Phonak Although the calendar stills says summer, you know the end-of-year holidays will be here soon. As thoughts turn from swimming and popsicles toward thankfulness and the spirit of giving, now is the time to start planning how to show […]
Every call is important and is an opportunity to build a new patient relationship! By: Shana Chapman, Senior Practice Services Specialist, at Phonak When patients call your practice, you want them to feel confident about making an appointment and that they will receive the best care when they arrive. The front-office staff are typically the […]
Holiday Marketing Planning – Patient Appreciation/Open House Marketing Minute with Amy Are you the type of person who spends the doldrums of summer at the beach or local sporting events? Maybe you prefer a cozy cabin in the woods with an arsenal of books and trusty internet connection. No matter which camp you fall into, […]
Adding patient financing can improve business with Phonak Freedom By Rob Reid, Phonak Senior Director, Practice Services Promoting the availability of patient financing can reduce potential pain points for both the hearing care provider and the patient during the sales process. Consumers often pay monthly for certain products and services such as cable, internet and […]
Improving marketing lead quality with Phonak Hearing Screener By: Michael Blackburn, AuD – Senior eSolutions Manager at Phonak US Calling new leads from a marketing campaign can be fraught with uncertainty. Often the staff tasked with calling back leads have very little information about the person they are calling, making it difficult to have a […]
Increasing Marketing ROI with a better caller experience By: Cassie Marini, Account Marketing Specialist at Phonak US Earlier this year, we launched our E.D.G.E. Front Office Training Program and we’ve been thrilled by the feedback we’ve been receiving. The E.D.G.E. Front Office Training Program was designed to help hearing healthcare providers and office staff learn […]