Cognitive Screening: Differentiating your practice and improving treatment of patients
Are you looking for a new way to provide an exceptional patient experience and level of care? Do you have time to add five quick minutes to your hearing evaluations?
Five minutes doesn’t sound like much time, but it could have a significant impact on increased treatment rates of patients.
As a hearing care professional on the front line, you can potentially reduce the risk of cognitive decline. This is supported when you help your patients understand the importance of not waiting to treat their hearing loss and addressing the #1 modifiable risk factor for dementia.*
How can you attract patients, improve treatment rates, and bring the importance of seeing an Audiologist with cognitive screenings? It’s easy!
Step 1: Add Cognivue to your shopping cart on the Inner Circle dashboard. We will set you up with a free, no obligation consultation, and you can learn about the benefits of using the Cognivue Thrive screener. The team at Cognivue will share best practices and how to implement cognitive screening as another dimension of service and revenue for your practice.
The onboarding process with Cognivue will teach strategies of use and techniques to improve patient outcomes and hearing aid acceptance.
Step 2: Once you have decided to supplement patient care with cognitive screening, the next step is to create awareness with new and existing patients.
- Let patients know you offer cognitive screening and differentiate the practice.
- Share this new screening on your website and digitally with social media.
- Review your existing database and make patients aware cognitive screening is now available. You may be surprised how many patients currently have concerns about cognition, and this may provide a fantastic opportunity to reconnect and check-in to see how your patients are doing with their current technology.
- Reach out to the Cognivue team and request marketing materials for personalization. These materials include a poster, flyer, rack card and physician marketing communication.
Step 3: Decide if you will charge for the screening or bundle it into your hearing aid evaluation. Cognivue will share tips about how to approach this topic and help find what is right for the practice.
Step 4: Report results back to referring physicians. Sharing results of the screening and recommendations about hearing care for their patient is key, and bringing awareness helps educate them about the level of care and services you provide. Set yourself apart and build rapport for future physician referrals.
To learn more, reach out to your Practice Service Specialist or Phonak Field representative and they will be happy to get you started.
*Livingston G, SommerladA, OrgetaV, CostafredaSG, Huntley J, Ames D, Ballard C, Banerjee S, Burns A, Cohen-Mansfield J, Cooper C, Fox N, Gitlin LN, Howard R, Kales HC, Larson EB, Ritchie K, Rockwood K, Sampson EL, SamusQ, Schneider LS, SelbækG, Teri L, MukadamN. Dementia prevention, intervention, and care. Lancet. 2017 Dec 16;390(10113):2673-2734.
Deanna Serrano, M.B.A., M.S. joined Phonak in 2013 and is the Sr. Practice Service Manager for Sonova. She has held various positions over her 20+ year career in the hearing healthcare industry in management, practice development and sales. Deanna’s passion is to provide an exceptional customer experience for our Inner Circle members. When Deanna isn’t busy with practice services, she is outside kayaking, golfing or listening to an outdoor concert.