It’s time to invest in digital marketing
Marketing is dynamic and constantly changing — that includes trends, tactics and technology. According to Google, over 51% of smartphone users have discovered a new company or product while conducting a search on their smartphone.
What does your digital presence look like? Is your practice visible on digital?
According to Kimberly (Peezie) Allred, Au.D., CCC-A, FAAA, Practice Owner, ACI Hearing & Balance Center, Inc, business owners need a huge digital presence. “It’s where the future is now, and where it will continue to move toward,” she added. “The hard part is finding the time to do it. So, it’s a blessing that Phonak can help us.”
“The hard part is finding the time to do it. So, it’s a blessing that Phonak can help us.” —Kimberly (Peezie) Allred, Au.D., CCC-A, FAAA, Practice Owner
“Digital marketing is a necessity,” said Steve Reinshuttle, BC-HIS, President and CEO, America’s Best Hearing. “No one reads the paper anymore. You can see the newspapers starting to merge, and they get inundated with hearing aid ads, especially in Florida. They’ll get maybe five to six a week.”
Allred and Reinshuttle share how investing in Phonak Digital Marketing services have helped their practices.
Find new fans on Facebook
According to Content Marketing Institute, social media has become the most popular content marketing tactic reported by 90% of BtC businesses.
Allred has taken advantage of the social media marketing services offered to Inner Circle members. “In my daily practice, I just don’t have the extra time to have a social presence as I feel like I should,” she said. “Phonak has done a fantastic job where you literally just sign up and they do it for you. It helps with lead generations, it helps with presence on social media, online, various places, which takes a huge burden off of my plate.”
By using Phonak social media, Allred has seen an increase in calls and an increase in actually website presence too: more tracking to their websites.
Go where the patients are
According to Reinshuttle, baby boomers are searching the internet and becoming more educated whereas the older generation trusted the audiologist or the hearing aid dispenser. “So you’ve got to get them in the office through the internet, and you’ve got to be there,” he added.
Reinshuttle defines success on the amount of phone calls that are converted into appointments. “When you send out a 10,000 piece mailer, and you get 10 phone calls or 15 phone calls, when you used to get 40, you realize that times are changing, and you’ve got to move with it,” he added.
“The competition is getting tougher and tougher. … Phonak has helped me with digital format, content and placement. It’s been very successful.” —Steve Reinshuttle, BC-HIS, President and CEO
“The competition is getting tougher and tougher. In Florida there’s somebody on the corner, every corner offering hearing aids,” said Reinshuttle. “Phonak has helped me with digital format, content and placement. It’s been very successful.”
It’s important as business owners to stay up to date with the times. Let your Phonak Account Marketing team help you to reach your digital marketing goals. Reach out to your associate today!
Jo-El M. Grossman is the Communications & Content Manager for Phonak U.S. She is an avid storyteller, as well as an accomplished, creative and qualified marketing and editorial leader with a multi-media background.