Jerrid Bruyer, Owner and President of Stanford Hearing Aids, Sioux Falls, South Dakota, was introduced into the hearing care industry by a friend, who recommended to Bruyer that he should work for a hearing care company.
“Basically, I ended up jumping into the company right after college,” he said. “The moment I fell into this industry … the moment I realized how awesome it was … it’s what keeps me going and what keeps me in this industry.”
According to Bruyer, the mission of Stanford hearing aids is to provide patients better hearing and better living by providing superior products and exceptional customer service while helping the community overall.
As our Inner Circle Spotlight, Bruyer shares insights how you can support your community and patients.
Control the Care
While you cannot control what happens outside your four walls, such as competition or regulation changes, what you can control is how you treat your patients. “If you are talking to somebody and you’re working with them, if they don’t feel that they just received an exceptional level of care, then we aren’t doing our job,” said Bruyer. “That’s one thing we can control is how we treat people.”
“…If [patients] don’t feel that they just received an exceptional level of care, then we aren’t doing our job. That’s one thing we can control is how we treat people.” —Jerrid Bruyer, Owner and President of Stanford Hearing Aids
He added that Stanford Hearing has been in business since 1983, and the longevity of the business is a testament to how they treat their patients.
Be in the Community
One way Bruyer’s practice stands out in the community is that they are in the community. “We visit over 15 care facilities for patients who have an inability to go to our practice,” he said. “We service them at those care facilities. And, we’re the only practice in that area that is willing to do that kind of work.”
“The program literally guided me from A to Z on how to run a successful community outreach program,” he said. “Not only that, but it gave me the presentations to use. I was able to go to senior care facilities and other facilities and talk to patients about the importance of hearing health care. I didn’t have to re-create the wheel.”
Stand Out With Marvel
A great way to stand out in your community is to have a marvelous product portfolio, like Phonak Marvel™.
“Just the ability for patients to connect to their TV and their cell phones so seamlessly and recharge every night without having to put batteries in. … It has made the Phonak Marvel a no-brainer for our practice to fit.”
“We have to be giving patients the best product that is available, and Marvel has been able to do that,” said Bruyer. “Just the ability for patients to connect to their TV and their cell phones so seamlessly and recharge every night without having to put batteries in. … It has made the Phonak Marvel a no-brainer for our practice to fit.”
Take Advantage of Extra Support
Looking to branch out more or make a difference in your community? Being part the Inner Circle can offer you the tools and support you need to expand your practice.
“What better way than to feel that you’re being taken care of than to know that you’ve got several people saying, ‘I’m here to support your business,’ which is truly I think something you don’t see with a lot of other companies,” said Bruyer.
“These tools impact any area of your business that you need help with. If you want that support, the Inner Circle program is your solution.”
He adds that the Inner Circle program not only provides a financial benefit by giving you points to run your business, it also gives you the tools to run your business that aren’t just marketing dollars. “These tools impact any area of your business that you need help with. If you want that support, the Inner Circle program is your solution,” said Bruyer.
Jo-El M. Grossman is the Content Manager for Sonova. She is an avid storyteller, as well as an accomplished, creative and qualified marketing and editorial leader with a multi-media background.