Meeting the guidelines of the Americans with Disabilities Act (ADA)
By Alicia Ross, Senior Manager, Account Marketing at Phonak
The ADA rulings (Americans with Disabilities Act) in recent years have made website accessibility something that everyone should be paying attention to. With more and more lawsuits coming about every year because of the ADA, as well as a continued rise in website accessibility interest due to our field, we have decided to launch an optional full compliance package.
In short, the ADA outlines website accessibility guidelines for companies to follow for individuals with various disabilities. While there is some ambiguity still in the laws (and it keeps changing), the court rulings have left enough openings to allow for accessibility lawsuits. These were mostly limited to government organizations until more recently. This is changing as private company lawsuits are becoming more common.
Using an artificially intelligent automated program, your site will be checked every 24 hours for compliance and make changes automatically to keep your site as up-to-date as possible. The software also allows individuals with disabilities to select different ways to view the website based on their needs, which also helps with compliance. The program lessens potential legal issues as the ADA evolves and overall improves the user experience.
Alicia Ross is the Phonak Senior Manager, Marketing Communications. She passionately works to help hearing care providers connect with patients to provide the services they need to hear better.