Creating Better Marketing Outcomes By Alicia Ross, Phonak Sr. Manager, Marketing Communications You have a plan to grow your practice. It’s now time to develop and invest in marketing so that plan begins to flower. During Phonak R!SE 2019 Symposium, I shared with attendees how to create better marketing outcomes using the below insights. Know […]
The Leadership Walk: Reflections After R!SE 2019 By Nicole Klutz, Phonak Audiology Manager As we face a future of non-traditional service models in the hearing care industry — like eAudiology and managed care — the Phonak R!SE 2019 Symposium workshop, “The Leadership Walk,”led by the Disney Institute, has never been more important than perhaps right now. […]
The Correlation Between Allergies and Hearing Loss By Jeffrey S. Weingarten, M.D.; Lauren L. Murrill, M.D.; and April R. Crovak, Au.D. Atopy, or allergies, have a substantial and multifactorial impact on hearing. There are many reasons that patients present to the otolaryngologists’ office. Among the most common are the hearing loss and sinonasal complaints associated […]
Courage, Compassion and Resilience in the Face of Challenges During her Phonak R!SE 2019 keynote presentation, Allison Massari took attendees on a journey — her journey — of her horrific accident and long recovery. Through storytelling and photos of her art, she shared what she learned to inspire attendees to embrace challenges, provide compassion and master […]
Remote Support: Improving Patient Satisfaction and Connection Over the past few years, the hearing care industry has been open to the concept of eAudiology. However, hearing care professionals have been a bit hesitant to adopt eSolutions, like Phonak Remote Support. During Phonak R!SE 2019 Symposium, Christine Jones, Au.D., Phonak Vice President of Audiology, and three […]
Welcome Our Inner Circle Advisory Board We’re so excited to share the members of our current Inner Circle Advisory Board! These members represent a variety of practice sizes and settings. They will be pivotal in building new initiatives and helping us shape the future of our exclusive Inner Circle program. Your Inner Circle Advisory Board […]
Connecting and Influencing Your Community In the previous three articles, we discussed identity, the importance of building a personal brand and the importance of embracing social media in all those efforts. Our wonderful colleagues have also provided their own unique insights into helping craft your overall marketing strategy. It is our goal with the Inner Circle program […]
Creating a Competitive Advantage “Companies don’t transform — leaders do,” said Peter Sheahan, founder and group CEO of Karrikins Group, during Phonak R!SE 2019 Symposium. Here are two ways practice owners can transform themselves into better business leaders and create more value for their practices that Sheahan shared during his presentation. 1. Tell Yourself the […]
Working Digital Leads for Success By Brad Lundblad, Phonak Director of Marketing and Digital Lead Generation Did you know seniors are more digitally savvy across all digital platforms?! In fact, half of older Americans have broadband at home, 62% of seniors seek healthcare information online and four-in-10 say they’re more digitally connected owning smartphones.* So, […]
The Importance of Embracing Social Media It’s 2019, so we should all have a pretty good understanding of how social media works, right? Would it shock you to hear that not very many people in the hearing industry use social media to its fullest advantage? Or, even worse, it is not even in many hearing […]