Phonak Audéo™ Lumity: Illuminate your world

Amanda Davidson, Account Marketing Specialist

 

Now is the perfect time to advertise this new technology! Digital marketing is one of the best strategies to promote both the product and your practice. It will allow you to share news easily and effectively about this innovative product to your patients and to potential new patients!

You may be wondering “How can I start marketing today?” First, you can download the Marketing Communication Kit here for Phonak Audéo Lumity. After you download the kit, you can use the exciting content it includes to update your website, share on social media, and market via email.

Website

Update your website with new Lumity content. You can refresh your website and keep it up to date by incorporating images, videos, information, etc. This will educate your patient community on new technology and get them interested in learning more! Including Lumity content on your webpage will also help leverage traffic that comes from online searches!

Social Media

Social media can be used as a marketing tool to increase awareness of this new technology. The marketing communication kit contains Facebook and Instagram posts and stories designed for Lumity for you to share on your practice’s page. Some tips to increase engagement on social channels are:

  • Facebook
    • Pin your new posts! Pinning the post will put it at the top of your page to ensure that featured posts are seen first.
    • Share posts from the Phonak page to your own account
    • Boost a post to increase its visibility and reach
  • Instagram
    • Tag @Phonak on your posts and stories!
    • Include Hashtags! Users that would not have organically found your page might be searching for a hashtag that you’ve used and can come across your post and engage.
    • Utilize Stories! These help increase traffic to your practice profile. You can also use the stickers feature to add a direct button that links to your website.
    • Add your practice location to your posts! Anyone who searches for the location will be able to see your story.

Check out our Social Media Toolkit for more tips on posting on social media!

Email Marketing

The kit is filled with everything you need to share Phonak Audéo Lumity with your patient database. Send an email today to patients who may be looking to upgrade! In the kit, you can find an email template that you can use to send to your patients.

 

 

 

 

 

 

 

 

 

 

 

 

(Audéo Lumity email content for upgrade patients)

Start Marketing Today! Interested in planning a marketing campaign? Email practiceservices@phonak.com