Set Your Summer Marketing in Motion
By Alicia Ross, Sr. Manager, Marketing Communications
Summertime and the living is easy. There are 92 days to enjoy family gatherings, BBQs, sports events, concerts, food festivals and fun on the beach — each are high on our list to enjoy this season. I can’t wait to get outside and play, but as we’ve always heard: Take care of business first.
Let’s cross one thing off your to-do list today and plan out your monthly summer marketing so you, too, can enjoy your summer while continuing to generate prospective patients. How? We built the following summer campaign bundle using our highest-performing marketing pieces.
Response Rates High for Mailers
According to a response rate report, direct mail response rate was 0.5% for prospect lists in 2018. This is significantly higher than in 2017 and the highest since the report started in 2003. Let’s make sure you are taking advantage of this marketing piece this summer!
Prospect Mailers to your community:
- 10,000 pieces: Plan a multi-drop mailer. Let’s send the first 5,000 mailers mid-June and then send 5,000 in mid-August.
Bridge Your Mailers
Let the digital marketing campaign bridge your two prospect mailings to ensure you are continuously reaching your target audience.
Basic Digital Package: Eight-week campaign
- Single Practice target
- Customer branded, lead optimized landing page featuring Phonak Marvel™ product offering
- Campaign messaging and ad copy development
- Campaign tracking, management and optimization
- Campaign results reporting
- Facebook Ad campaign
|What||Prospect Mailer 5,000 pieces||Launch digital for 8 weeks between mailings||Prospect Mailer 5,000 pieces|
TOTAL POINTS 37,800 or TOTAL COST $6,300
Get Started Today
Your Phonak Account Marketing Associate is ready to help you plan a sizzling summer! Email email@example.com, and we’ll send you the highest-performing pieces, so you can select and confirm dates.
Cheers to a great summer!
Alicia Ross is the Phonak Senior Manager, Marketing Communications. She passionately works to help hearing care providers connect with patients to provide the services they need to hear better.