Spring is in the air!
If you’ve talked with me over the last month…you know how much I LOVE community seminars in the SPRING! Maybe it’s because I live in Minnesota and it’s been cold, dark, and snowy for what feels like forever. But when the sun starts shining, the birds start singing, and it’s light out after 5:00 p.m., I know the time is right for this type of event.
It may seem counterintuitive that an in-person educational seminar can be an effective marketing tool in today’s digital age, but we find them to consistently be an excellent tool for capturing the attention of our target demographic.
I know the hearing care industry standard is to do these types of events over lunch…but I’d like to challenge that status quo! Our target audience isn’t just sitting at home waiting for something to do – they are working, volunteering, socializing, traveling, and helping with grandkids. So, don’t limit yourself to lunch…I’ve worked with practices on breakfast, dinner, happy hour & weekend seminars!
Why should you be thinking about community seminars?
First and foremost, hosting a community seminar is an excellent way to increase brand awareness and engage with potential patients in your community.
When done the right way, educational seminars have many added benefits (besides publicity and word-of-mouth marketing) including:
- Giving you the opportunity to show and demonstrate products – touching and feeling a product is WAY different than just seeing it online.
- Building credibility for your practice, service offerings and staff – don’t underestimate the power of putting a face to a name!
- Local business networking – this is an important, and often overlooked, part of brand building.
While I truly believe that hosting community seminars a few times a year is vitally important for practices, not all seminars are created equal!
Check out the following tips to ensure your event runs smoothly and delivers an amazing experience:
10 Actionable Tips for Community Seminar Success:
- Target the right people
- Have a focused, concise agenda
- Pick the right location & venue
- Identify your speakers (be sure to invite your Phonak rep!)
- Have a marketing strategy – I’m talking pre, during & post! Don’t let these prospects fall through the cracks…what’s your plan for after they leave the event?
- Send confirmation and reminder emails to registrants! Once your audience is registered, it’s crucial to keep them engaged.
- Rehearse your presentation (probably more than once!)
- Educate, don’t sell! People attend educational seminars to learn, not to sit through a sales pitch.
- Include visual elements in your presentation – Videos, slides & animations can help keep people engaged.
- Encourage audience participation – this great throughout the presentation, but it’s very important to make sure you build time in for Q&A.
If you’re interested in more information on educational seminars or if you’d like to see the materials we have available to help you host one – reach out to your account marketing specialist today!
Cassie Marini is an Account Marketing Specialist at Phonak US. Cassie has worked within the Sonova family since 2010 and joined the Phonak team in 2020. She’s passionate about small businesses and loves partnering with providers to help them succeed.